Media training: Aimbridge Hospitality EMEA
Supporting hospitality leaders in the media spotlight
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Securing thought leadership opportunities and interviews for the executive team at leading international hotel management company, Aimbridge Hospitality EMEA, is a key part of the company’s strategic PR plan, delivered by Sidekick.
Raising the company’s profile through this programme of activity helps affirm the team’s expertise and maintains its position as an industry leader within key publications.
Ensuring spokespeople feel well-prepared and at ease when stepping into the media spotlight is therefore essential.
The brief
Aimbridge EMEA’s executive committee was looking for an interactive media training workshop that would provide the insight, practical know-how and reassurance needed to take part in media interviews with confidence and composure.
Delivery
We designed and delivered a bespoke, practical half-day media training workshop that was tailored to the senior team’s roles, experience, the industry and real‑world scenarios.
The workshop blended insight-rich learning, covering topics such as what the media does and doesn’t want, as well as how to stay in control of key messages during an interview.
We also put their skills to the test with mock media interviews carried out, both on and off camera, and detailed individual feedback provided to each attendee to help refine their approach in the future.
The results
Feedback from the session was very positive, with all attendees stating that they’d left with new skills. Confidence is higher and participants are already taking part in more interviews and panel appearances.
“A great session that provided real-world insight and examples of the skills required to confidently represent the business in a media environment” – course participant, via the anonymous feedback survey issued after the session.
