Surrey-based DP Medical Systems has outsourced its communication to Sidekick PR for more than seven years. From customers to suppliers based across the UK and Europe, we help the company keep its stakeholders up to date and engaged with DP Medical's products and services.
The brief
The team at DP Medical tasked us with maintaining the company's profile and supporting with driving new sales through the use of news releases and digital content, social media strategy and direct customer communication.
Delivery
We manage a schedule of proactive communication activity for DP Medical, working closely with the commercial and sales team to create timely and topical news stories and customer communications, including:
- New product announcements, targeting key trade titles;
- A programme of blogs to keep the website up-to-date;
- The creation of customer e-shots announcing company developments;
- Monthly customer survey e-shots to benchmark performance and gather positive testimonials;
- Web video creation to promote new products or services.
The results
Our work with DP Medical has ensured the company has remained visible in its target markets and helped it enjoy a succession of record-breaking years.
Additionally, our work has directly influenced sales, generating inbound enquiries on the back of news coverage and e-shots.
