Say hello to the new look Sidekick PR
03 March 2023
A lot's changed in the seven years we've been in business. So, we're excited to unveil Sidekick's new look - bolder, brighter, and with a clearer way of working that we think better reflects the PR and communication needs of organisations nowadays.
A bold and bright start to our eigth year in business
There's no better excuse for a brand refresh than to mark a company birthday but, the truth is, we've been busy working on the new Sidekick PR for some time now.
See, the world has changed dramatically since we launched Sidekick PR. The way people communicate continues to evolve rapidly and organisations have become increasingly aware of the need for strategic yet deeply authentic and ethical PR.
However, alongside this, budgets are being stretched further than ever and the one-size-fits-all PR retainer model that has been the bread and butter of agencies across the globe for decades feels out of kilt with the ever-changing needs of businesses in today's society.
That's why we've created three clear service divisions - to give organisations more flexibility and choice when it comes to meeting their PR and communication requirements.
Connect and Communicate allows organisations to outsource some or all of their PR and communciation activity. We work as if we were a part of the in-house team to develop and deliver an ongoing communication strategy that meets the business's objectives and connects with its stakeholders and audience groups effectively. It's a great option to free up internal resource and allow businesses to get on with the day job while we take care of the PR and communication.
Projects and Campaigns is a great option for either existing Connect and Communicate clients wanting to add an additional project on to the day-to-day, or for new clients who've got a clear short to medium term objective in mind, along with a set timeframe and budget.
Skills and Training does exactly what it says on the tin. We offer a variety of bespoke training workshops and webinars to upskill teams and share our expertise with in-house employees, from crisis communication workshops through to copywriting and PR strategy creation.
We've got a brand new shiny website and a refreshed logo, too.
The bright, bolder colour palette better reflects our team's bright and friendly attitude and the new and improved website allows us to shout louder about what we do and how we do it.
Together, they signal the next chapter in the Sidekick PR journey.
As a small business, however, we recognise that we couldn't have got to our eighth year in business without the loyalty and support of our much-loved clients.
We'd like to say a big 'thank you' to everyone we work with, at organisations right across the British Isles. We love what we do and who we do it with, and we're proud to be your Sidekick.