PR and Communications Training

PR and communications training is a great way to up-skill your in-house team or enhance your organisation’s PR activity if you’ve not got the budget to employ an agency. Our directors have almost 50 years’ industry experience and deliver practical, interactive training workshops.

From how to create an effective PR strategy for your business to how to manage a crisis, we offer off-the-shelf training packages, as well as fully-bespoke solutions to meet your organisation’s unique requirements and budget.

To enquire, please call 0114 226 0003 or email training@sidekickpr.com

 
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HOW TO CREATE AN EFFECTIVE
PR STRATEGY

A robust PR strategy should sit at the heart of every organisation’s communications activity, underpinning your business objectives and keeping your team focused on achieving tangible, meaningful outcomes.

From tangible objectives to meaningful measurement, this one-day workshop will equip you with the tools to build a strategy that works.


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HOW (AND WHEN) TO WRITE
A PRESS RELEASE

The humble press release is often the first port-of-call for businesses wanting to communicate their news.

This workshop teaches how to write an effective press release, as well as how and when to assess if it’s the right route to take, and what alternative tactics can be deployed in its place.


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WHAT ACTUALLY IS PR?

Getting down to basics - what actually is PR?

From busting the myths that surround the public relations industry, to talking tools and tactics, this training workshop will provide an introductory insight into modern-day PR and the role it has to play in a business.


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COMMUNICATING IN A CRISIS

When your business’s reputation is on the line, communication matters more than ever.

This one-day course will equip your team with the skills they need to communicate with audiences in a crisis, from handling the media to managing internal communication and more.