In the last of our Meet the Team blogs, director Kirstie Nickson tells us how she came to work in PR and what she likes the most about working at Sidekick.

What's your name?
Kirstie Nickson

How did you come to work in the PR industry?
It wasn’t until mid-way through university that I considered a career in PR.

I have always loved to write and had left college in the Isle of Man to study journalism, it was during my third year at university that I got a job as a PR assistant at Medilink and the rest is history!

I instantly clicked with PR – I love that it allows me to fulfil my passion for writing, it’s fast-paced and I’m constantly getting to meet new and interesting people.

What’s your favourite thing about working at Sidekick PR? 
Our approach to PR is very refreshing. We don’t believe in churning out press release after press release aimlessly – everything we do has a strategic reason behind it and an end benefit for our clients, and seeing the real results this approach gets is very rewarding.  

Also, of course, the people! Between the three of us we support each other and have lots of fun, too. Our clients are also lovely to work with, making our jobs a pleasure.

What do you think the future holds for the PR industry?
Businesses are going to need to take PR a lot more seriously, as it has a pivotal role to play in the wider business strategy.

Of course, this requires PR practitioners to prove their worth and up their game. It’s no longer about issuing press release after press release, as I’ve said above, it’s about the longer-term business goal and what strategic tactics need to be actioned to get there.

What do you enjoy doing outside of work?
I spend most of my spare time attempting to grow vegetables (with varying levels of success), chasing after my grumpy, elderly rescue cat Elsie, trying to write my first novel (700 words in and counting!) and visiting my family on the Isle of Man.