In the next instalment of our Meet the Team blogs, Eve Worthington - director at Sidekick and busy mum-of-three, gives us an insight into her role.

What's your name?
Eve Worthington

How did you come to work in the PR industry?
I remember doing my  A-Levels and knowing I wanted to go to university but having absolutely no idea what course I wanted to do! Me and my very good friend Catherine Cliff were sat in the sixth form common room flicking through a very big book (this shows my age!) which detailed lots of different courses and we came across PR. Catherine said she thought I’d be really good at it and the more  research I did around it the more I realised it was for me and it really suited the A-levels I was doing and the skills I was developing! So off I went to embark on a Public Relations degree in Leeds.

What’s your favourite thing about working at Sidekick PR?
Working with Charlotte and Kirstie and developing a culture that reflects us and how we want to work is the BEST! As a busy mum of three I love the flexibility working at Sidekick brings. The freedom we have by being in control is very empowering.

What do you think the future holds for the PR industry?
To survive, PR is going to have forge a much more strategic role – the days of sending out press releases and thinking 'job done' are well and truly over. As an industry it deserves a place round the board table.

The ever developing digital world brings both opportunities and challenges and the ones that really succeed and have longevity are the ones who stay ahead of the game and learn to adapt quickly.

What do you enjoy doing outside of work?
I spend a lot of time with my three girls transporting them around to here there and everywhere! I’m a really sociable person and me and my husband love meeting up with friends (when we can get a babysitter!). But my biggest passion are the mighty Blades! I have a season ticket at Sheffield  United and have done for over 25 years so I love a trip down the Lane with my Dad. I suppose I better add caravanning to my list too, but that makes me sound very old!