In our latest blog, Eve Worthington reflects on the last two years of Sidekick PR being in business.
It’s coming up to the two year anniversary of the beginning of Sidekick PR. And what a whirlwind adventure it’s been.
What started out as three friends wanting to take control of their working lives and ‘do’ PR differently has continued to be just that! But we now have the added bonus of some fantastic clients who understand our ethos and outcome focused approach to PR which means the business has delivered way more personal satisfaction than we ever imagined possible.
Starting your own business is a learning curve but it’s exciting to learn new things and be in the driving seat when it comes to making the key decisions of how you want to operate. From finances, operations, marketing and business development there is always something on the horizon to be aware of. And with that comes managing change.
Whether it be adapting to changes within clients, new business coming in, old business going out or the transformation of the industry we work in which is gathering pace all the time, being in charge means you can decide how you respond and deal with that change and sometimes that is half the battle done.
As Sidekick PR has become more established, we have begun to think really hard about which direction we see ourselves going and it’s become clear that the virtual agency model is the way forward. We are now embarking on our plans to work with a network of fantastic freelancers who can deliver projects with us and enhance our offering. Exciting times are ahead.
I am lucky to work with two amazing women, who understand how pivotal my family are in my life and the daily juggle that brings, and vice versa. The foundations of our business are built on developing a work-life balance that delivers for all of us and without doubt that makes us better able to do our jobs.
So, how would I sum up the last two years? Three friends, and now colleagues, dedicated to doing a fantastic job for clients, adapting to the change around them but most importantly doing it their way!
We are constantly striving to be the best at what we do and take every opportunity that comes our way to make Sidekick PR an entity we can all look back on with pride. It’s been an absolute joy to ride the Sidekick wave, and it’s certainly not over yet.