January’s here and that’s another year gone - where does the time go? It was another busy year for Sidekick, seeing our portfolio grow with new clients stretching right across the UK. Here, we take a look back at some of the best bits the year had to offer:
A strong start
Our year got off to a great start with the addition of two new clients back in January 2017 – both of who we’re thrilled to say are still with us as we make our way into 2018.
The ever-so-pretty Old Stocks Inn, a boutique hotel and restaurant in the Cotswolds, took us on to help raise the profile of its foodie offering and Mech FS, a Doncaster-based electrical and mechanical contractor signed up Sidekick to boost its visibility in the local area.
We also complemented our retained client base in 2017 with the addition of a number of short, sharp campaigns – perhaps the most memorable of which was Jurassic Kingdom, an animatronic dinosaur experience which visited a number of UK locations throughout the year.
Working with the event organisers we delivered the PR for the animatronic outdoor experiences in both Newcastle and Leeds, securing substantial media and influencer interest around each event to drive ticket sales.
Talking about tinnitus
As well as dealing with dinosaurs, another campaign highlight for Sidekick during 2017 was Tinnitus Awareness Week.
Working on behalf of our client the British Tinnitus Association we delivered an awareness campaign with the wow factor, securing widespread targeted media coverage across a number of outlets including BBC Breakfast, 5Live, The Guardian and The Mirror to name just a few.
The campaign succeeded in sparking national discussion and debate about the condition and resulted in a major spike in people using the British Tinnitus Association’s online self-help resource, takeontinnitus.co.uk
Dining with Lords
In 2017 our very own Charlotte Dimond went on a dinner date with a difference – to the House of Lords.
As one of the UK’s few prestigious CIPR Chartered Practitioners, Charlotte was invited to the exclusive event by the industry body where she rubbed shoulders with the nation’s PR industry finest. A proud day for her – and a proud day for her fellow Sidekickers, too.
Ending on a high
Going full circle from our strong start to the year, we also ended 2017 with some new additions to our client list... keep an eye out for our announcements coming soon!