We’re thrilled to announce a new-look Sidekick PR.

Sidekick's Kirstie Kinrade has partnered with Charlotte Dimond - former MD of Doncaster-based Wise Owl PR - and freelance public relations consultant Eve Worthington.

Together we’ll be working under the Sidekick PR name and we’ve merged our client bases to create a shared portfolio of businesses across the UK.

The announcement of the merger comes as our new-look team signs a deal with leading hotel management company – Interstate Hotels & Resorts Europe.

We’ve been appointed by Interstate to manage its own corporate PR and communications, as well as to act as a recommended PR supplier to its growing portfolio of hotels and resorts.

Kirstie Kinrade, director at Sidekick PR, said: “The announcement of our partnership with Interstate gets our new-look agency off to a fantastic start.

“After working independently we’ve each built up our own strong client bases, but we feel we’re stronger together when it comes to being able to service the increasing number of companies we’re working with.

“Equally, as one agency, we can offer our clients a more diverse range of services, as well as the increased stability that comes from working with a bigger team.

“We’re really excited about this next phase and we can’t wait to see where the future takes us.”

The merger brings together the trio’s respective portfolios of clients, including London-based healthcare supplies company DP Medical Systems, Doncaster's outlet shopping centre Lakeside Village and Leicester-based workwear specialists, Grahame Gardner Ltd.