How to Create an Effective PR Strategy for your Business

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How to Create an Effective PR Strategy for your Business

250.00

A robust PR strategy should sit at the heart of all PR and communications activity.

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This one-day course will equip your team with the knowledge and expertise to:

  • Develop clear, tangible objectives that underpin the business plan

  • Identify target audience groups and how to communicate with them effectively

  • Develop a set of effective and relevant PR tactics

  • Measure and evaluate performance in the right way