PHASE TWO: INVESTIGATE AND EXPLORE
Phase two is all about researching and exploring your target audiences to make sure we reach the right people, in the right way.
Keep an eye on your inbox for a detailed report looking at the following areas:
- The places your audiences get their information, including media titles, social media platforms and events
- A social media healthcheck, looking at areas for improvement and ways to build on what you're already doing
- A review of your website - is it attracting the people you want to attract? We'll take a look and suggest ways you can boost traffic and SEO
- Our suggested PR strategy, outlining our planned tactics, recommended objectives and messaging