PHASE TWO: INVESTIGATE AND EXPLORE
Phase two is all about researching and exploring your target audiences to make sure we reach the right people, in the right way.
Great PR should generate meaningful outcomes for your business. To achieve these outcomes, we believe wholeheartedly that we need to know and understand your audience groups, how they operate and where they're getting their news and information from.
Depending on your organisation's individual requirements, we will spend time reviewing:
- The places your audiences get their information, including media titles, social media platforms and events
- Your competitors' activity
- Conducting a social media healthcheck, looking at areas for improvement and ways to build on what you're already doing
- Conducting a review of your website - is it attracting the people you want to attract? What can be done to boost your Google ranking?
- Compiling a bespoke PR strategy, outlining our planned tactics and detailing recommended objectives and messaging