Last but certainly not least - evaluation. This phase plays a crucial role in benchmarking success and determining return on investment. 

Here at Sidekick we evaluate performance based on outcomes that have real value for your organisation. These outcomes are different for every business, but could include product sales, service sign-ups, inbound call volume, fundraising target performance and more. 

We'll also look at metrics such as the reach and relevancy of media coverage achieved, website traffic statistics and social engagement.

As a Sidekick client, you'll receive regular reports detailing work completed and performance against our agreed objectives.