The British Tinnitus Association has appointed Sidekick PR to support its campaigning in the run-up to Tinnitus Awareness Week 2017.

We’ll be working with the Sheffield-based charity to help raise awareness of the condition amongst GPs and the general public, demonstrating how tinnitus affects the lives of the estimated six million people who live with it.

Eve Worthington, director at Sidekick, said: “It’s great to be working with such a vital charity which acts as a lifeline for so many people every day.

“Our primary goal is to work with the team at the BTA to build an engaging PR campaign in the run-up to, and throughout, tinnitus awareness week 2017, as well as to promote the charity’s great GP and public resources, such as their helpline and their new GP referral website, www.TakeonTinnitus.co.uk.”

Not an illness or disease, tinnitus is a term that describes the sensation of hearing a noise, such as ringing, whistling and buzzing, in the absence of an external sound.

Troublesome tinnitus can be very distressing for the affected individual, and issues may arise with sleep, concentration and mood.

For further information about the charity and its work, visit www.tinnitus.org.uk