The art of planning a PR campaign

The art of planning a PR campaign

Following on from the successful delivery of the Share Your Sound campaign for the British Tinnitus Association, Eve Worthington takes a closer look at the best approach for campaign planning.

I say ‘the art of’ because gone are the days of a press release and a quick call to a few media contacts to get your message across.

How not to get spooked by a crisis

How not to get spooked by a crisis

With Halloween upon us, it's time to talk business nightmares and take a look at what companies can do to make sure they’re prepared for the worst.

Whether it’s an unhappy customer or disgruntled employee taking to Twitter, or a full-scale disaster that’s brought your business and its services to a halt – you never know what’s around the corner. Stories break quicker than ever and, if you’re not prepared, it’s your company’s hard earned status that’s at risk. 

Trains, dead phones and Lords!

Trains, dead phones and Lords!

In our latest blog Charlotte Dimond tells us about her trip to the House of Lords.

Last week was quite an adventure with a full day out of the office for a training course, a trip to the races with one of our lovely clients and then a lunch at the Lords (check me!).

Top five tips for PR students

Top five tips for PR students

In our latest blog, Eve Worthington, gives us her top tips on how the new generation of university PR students can make sure they end up being the cream of the crop!

Thousands of young people across the land are soon to begin one of the greatest experiences of their lives… the world of university! Many moons ago I was that eager young PR graduate embarking on an exciting new chapter of my life. Not only did it end up being a fantastic time socially for me but, 19 years since I started my course, my degree really did put me on the right path for what has been a rewarding and fruitful career journey so far.